Zoe Hiljemark // Personal Brand Photo Shoot // Dorset & Hampshire

I met Zoe a few months ago at a ‘Building your Personal Brand’ workshop.  I’d gone with the intention of just picking up a bit of information about how people would go about building their own ‘brand’ and potentially how photography would fit in with this, but, proof that networking really does work when you are in the right circles, I got chatting to Zoe!  We started talking about each of our businesses and she mentioned that she was currently having a new logo designed and could really do with some updated photos for her website and social media.  I think the Universe was on our side that day!  Zoe Hiljemark is a PR and Marketing specialist specifically for Professional Photographers, which I find really interesting and she has so many amazing tips and services to offer. She works exclusively with Photographers, helping them to build their profile via media publicity and to create engaging written content to attract, connect and convert more of their ideal photography clients. I know we could all do with advice like this at times and it is so easy to get lost along the way with content planning! (Something I’m going to make a real effort to get organised with!!)

As well as one to one services , coaching and training she also helps hundreds of Photographers (including myself!) via her free ‘PR Savvy Photographers‘ Facebook Page!  Thanks Zoe!

I send my clients a Brand Questionnaire prior to their shoot which we then discuss when planning the session.  This helps them define their brand message and determine their style, after all, if you are investing in Photography for your business, it’s important to make it work for you and your brand and for the outcome of the shoot to be relevant.

Zoe wanted her personality to shine through in the images, and for people to see her fun and approachable side. In her line of work her clients need to be able to trust and relate to her.  She wanted to show a place of work , with some of her favourite keepsakes featuring in the photos and her lovely collection of books, as she is a very fond reader.  In some of the shots, we show Zoe having a one to one consultation with a client, working at her desk, using her laptop and phone and also delivering a presentation for a training session.  She loves the beach as she spends a lot of time there with her family, so we incorporated Bournemouth Beach for the relaxed shots of Zoe and the amazing Kindred Labs in Southbourne for her Office based shots.

Thank you very much to Grant at Kindred Labs for allowing us to use your fantastic space.  I can highly recommend this as a Co-Working space for any creatives out there who are looking for somewhere inspiring and pretty dam cool to work in!

I really enjoyed working with you Zoe and helping you refresh your brand and thank you for your testimonial!

“Working with Helen was a pleasure. I loved that she wanted to spend time together ahead of the photoshoot to ensure that she fully understood my business and the message I wanted to convey in the photographs. She was very accommodating of my wishes to have photos taken in multiple locations and in different outfits, and helpfully suggested locations and hair and makeup stylists. On the day, she made me feel completely at ease in front of the camera despite me feeling nervous. I’m thrilled with the photos and Helen made my photoshoot experience lots of fun. I would highly recommend her personal branding photography service.”  

Here is a selection of images from Zoe’s Personal Brand Session.  Please feel free to leave any comments below!

Thanks

Helen xxx